General consulting service includes a deep dive into current marketing and communication practices to develop an understanding of pain points and organizational goals. If there are no structured practices, that's ok - we can develop a plan from scratch.
The most effective consulting approach is through the retainer option, allowing me to be a partner in the development and execution of tactics. I can work alone or with a member of your team to see that recommendations are implemented.
Your website is most often the first impression of your business for prospects, new employees, and a broad base of general consumers. You need it to be good.
This service includes a review of the current website including SEO performance, analytics, and user experience. That analysis is followed by a proposal including content drafting, site mapping, enhanced imagery, and metrics implementation. I will work hand-in-hand with your web hosting company to bring it to life.
Better understand how to effectively reach your customer base in a systematic, measurable way that provides value with email marketing.
This service includes investigative conversations about your data collection methods, customer list availability, and content drafting for best reach and engagement. Ability to execute as needed with the retainer package.
If content is king, the right channel is queen. Social media is an incredibly effective way to achieve advertising goals; each platform is unique and presents opportunities, whether it is B2C or B2B needs.
This service includes a content calendar and post drafting; execution is included with retainer package.
Gain positive publicity with strong PR, setting the narrative in communications with customers, prospects, investors, and current and potential employees. As a member of PRSA, you can be confident you’re not only working with someone with industry knowledge but one with a true passion for public relations paired with the highest level of integrity.
PR is particularly helpful in building community, mergers and acquisitions, crisis communications, new business, and important stakeholder news.
Professionally presenting all forms of collateral is a must. Whether it's a general business flyer, brochure, presentation, formal event/conference, trade show setup, or even a business card, professionalism is key.
This service includes basic graphic design for any visual items needed, including but not limited to social media posts, flyers, video graphics, PPT presentations, and more. *If you're launching your own small business, ask about our "small business package."
*This list is not exhaustive of the services available. A consultation is necessary to fully review and understand organizational goals and recommend most effective tactical approach, which may extend past the service options shown.
The "retainer" option is ideal for organizations that know they need a marketing or communications professional but do not wish to incur the overhead associated with a traditional W2 employee or perhaps the workload doesn't necessitate a full-time team member.
This particular, flexible approach includes packages for as little as 10 hours per month and as many as 40+/- hours per month, depending on the need.
The "hourly rate" option is perfect for the person or organization that simply wants to brainstorm a particular topic or approach or has a single, small project to execute.
The hourly rate and associated conversations can be held in person, on a video call such as Microsoft Teams or Zoom, or on the phone.
The "commission" option includes an agreed-upon commission amount for certain projects based on things like downloads, contracts, etc. This approach is likely used in tandem with the retainer package.